Categories: OLD Media Moves

CNBC starts European ad campaign

CNBC launched Thursday s a new pan-European advertising campaign aimed at strengthening awareness of the network and its flagship morning program “Squawk Box.”

The campaign follows the introduction of a renewed line-up of presenters on “Squawk Box” with the arrival of anchor Karen Tso from CNBC in Asia. Tso joined the on-air team working alongside Geoff Cutmore and Steve Sedgwick in January.

The print and on-line campaign will run pan-regionally in media including the Financial Times, FT.com, FT Weekend Magazine, Shares magazine and also specialist finance and luxury titles including The Banker, FDI Intelligence, Elevator, Spear’s and Lusso. The campaign starts this week and will run throughout 2012.

The creative, developed and booked in house, builds on the channel’s previous brand campaign, but for the first time focuses on CNBC’s most influential and watched program “Squawk Box” and the show’s presenters, who feature prominently in the creative.

The creative uses the headline “Squawk Box. Where Business Turns First” to reflect the program’s position as the leading pre-market news and talk show across the global CNBC network.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.