Business news network CNBC announced Wednesday that it has a deal with business network site LinkedIn to provide editorial content.
The deal includes includes broad distribution of CNBC content across the LinkedIn network, integration of LinkedIn functionality into CNBC.com, and the joint development of products and content for CNBC. Programming initiatives will include community-generated content from the LinkedIn community for broadcast on CNBC.
As part of the agreement, CNBC will become LinkedIn’s preferred business media provider and will offer CNBC text, articles and blogs, financial data, and video content selected from its nearly 100 on-air interviews broadcast each day to LinkedIn’s large, growing, global user base.
Conversely, community-generated content from LinkedIn will be broadcast on CNBC including survey results and on-air Q&As with CNBC guests and reporters. In addition, CNBC will integrate LinkedIn community and networking functionality into CNBC.com, enabling users to share and discuss news with their professional networks.Â
Read the full release here.
