CNBC signs deal for Arbitron to measure its out-of-home audience
Business news network CNBC has signed an agreement whereby ratings firm Arbitron will measure the size of its viewers outside the home, reports David Goetzl of Media Daily News.
“The service gives CNBC a chance to ‘quantify a previously unmeasured audience of young and affluent viewers who watch CNBC at work,’ said Arbitron COO Sean Creamer on an investor call Tuesday.
“In addition, Arbitron said ESPN has signed a new three-year deal to use Arbitron data for insight into cross-platform consumption of college football and NFL games — on TV and radio. That includes TV and radio in and out of the home.
“A study on cross-platform usage of TV, online and mobile for the Coalition for Innovative Media Measurement should yield an initial report in the next few weeks, Arbitron said.”