Chris Ariens of the TVNewser blog posts a memo from CNBC president Mark Hoffman that calls the month the best October for the business news cable network since 2003.
“Since a new challenger launched on Oct. 15, CNBC is up 15% for Business Day in adults 25-54 compared to the two weeks prior to its premiere.
“In Monday-Friday primetime, CNBC is up 16% in adults 25-54 and up 36% in total viewers; that’s our best October in weekday primetime since 2002. Weekend prime had its best October since 2001.”
Read more here.
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