Chris Ariens of the TVNewser blog posts a memo from CNBC president Mark Hoffman that calls the month the best October for the business news cable network since 2003.
Hoffman wrote, “But, that being said, this will be our best October since 2003 in the key demographic of adults 25-54. Our measured ratings in Business Day (5 AM-7 PM ET) are up 10% from last October. It is also interesting to note that, although advertisers don’t make decisions based on total viewing numbers, CNBC is up there as well — by 25%, making this the best October since 2001.
“Since a new challenger launched on Oct. 15, CNBC is up 15% for Business Day in adults 25-54 compared to the two weeks prior to its premiere.
“In Monday-Friday primetime, CNBC is up 16% in adults 25-54 and up 36% in total viewers; that’s our best October in weekday primetime since 2002. Weekend prime had its best October since 2001.”
Read more here.
