Categories: OLD Media Moves

CNBC remains No. 1 in video in August

CNBC maintained the No. 1 position for digital video in August for the second consecutive month with 12.8 million unique content video viewers in the business and finance news category, according to the August 2016 comScore U.S. Video Metrix report.

Its video viewers were up 73 percent from a year ago.

CNBC also held the No. 1 slot in the business and finance news category for July. According to data from comScore, the month was CNBC’s third-highest ever with 13.6 million unique content video viewers and growth was up 79 percent year-over-year.

Bloomberg Media was No. 2 both months in business and finance media.

CNBC also posted its best month ever in August 2016 with 31.4 million unique visitors across the total digital population, up 36 percent year-over-year, according to the August 2016 comScore U.S. Media Metrix Multiplatform report.

“The robust growth we are seeing across our digital footprint each month is exciting,” said Jay Yarow, senior vice president and executive editor, CNBC Digital, in a statement. “The CNBC Digital portfolio offers everyone from the savvy investor to the aspirational entrepreneur content necessary for their everyday lives and we look forward to continuing along the path of being the number one destination for all things money across every platform.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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