Categories: OLD Media Moves

CNBC ratings soar due to “Shark Tank”

CNBC’s ratings at night have jumped due to running re-runs of “Shark Tank,” reports Andrea Morabito of the New York Post.

Morabito writes, “While ‘Shark Tank’ is averaging 7.9 million viewers in its current fifth season on ABC — up 16 percent, on track for its best season yet — it’s also brought CNBC its own ratings success.

“Since debuting on the network last month, ‘Shark Tank’ repeats have garnered CNBC its largest prime-time audience (596,000 viewers) in five years — since the peak of the financial crisis in December 2008.

“The series — which has aspiring entrepreneurs pitch business ideas to a panel of potential investors (‘the sharks’) like Dallas Mavericks owner Mark Cuban and real estate magnate Barbara Corcoran — has steadily grown in popularity since it debuted on ABC in 2009.

“‘It’s business, it’s deal-making, it’s opportunity, it’s the entrepreneurial spirit, so it really speaks to all the things that we’re interested in,’ says CNBC’s Jim Ackerman, senior VP of prime time alternative programming.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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