CNBC ratings hit seven-year low

Chris Roush

Chris Roush is the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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6 Responses

  1. Rick Church says:

    Their programming has stunk for years. They have been more focused on building their own celebrity through book writing, ads, etc than providing great content. It just takes time before viewers realize they provide no value to the investment decision process. Additionally, viewers are finding media such as Twitter far more utilitarian.

  2. matt says:

    People are figuring out CNBC is nothing but a “Serve Wall St. and it’s views machine”. Always Bullish and Always why you need to buy now. Anyone who didn’t see the financial crisis coming isn’t worth toilet paper. Corporate CNBC consistently fails to inform it’s viewers of the continuing WORLD DEBT CRISIS and it’s impact on America. Hide and Obviscate the Horrible Economy to keep people stupid and invested so that CNBC/GE/MSNBC keep their liberal President in power.

  3. Jim Nazyum says:

    Fox Business is boss!

  4. David Droll says:

    The viewers have beat feet for a number of reasons:
    1. The “personalities” are bigger than the news cf. Kernan; 2. Conflict of interest as Mgrs talk their book; 3. Most know the emotional frenzy they cook and boil over mere noise is antithetical to profits; 4. The channel is less about news and more about anchors giving “their” spin- which is a contrarian indicator. They just forgot how to interview properly.

  5. M.J. says:

    I disagree with the last sentence of your comment because CNBC does blast democrats and the Obama administration frequently. They are not like MSNBC at all. Rick Santelli, Maria Bartiromo, Joe Kiernan, Larry Kudlow, and almost all their other on-air personalities blame the dems for all the business regulation and fault them for the economy.

    I do agree with your first point about CNBC serving Wall Street. They basically refuse to hold any Wall St. firms accountable for anything. They are so afraid of losing access to CEO interviews, that they really do not challenge big wall street firms at all.

  6. AP says:

    I was a big time viewer of CNBC. 24/7. I would rather watch Bloomberg or Fox now and never watch CNBC. The screaming is out of control. Go to Bloomberg and they are so quiet and in control. Cramer is just totally obnoxious. But the reason i hate CNBC is Ric Santelli. How they let this Univ of Ill at somewhere graduate have 2 hrs a day to rant and rave his opinions is one of the scariest things ever. As if he is the expert on everything. Ever hear him LISTEN to anyone? Just his moronic, self serving rants. Anytime someone challenges him on the facts he just screams over them, until they stop debating. Pathetic.

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