CNBC ratings hit lowest level since 1997

Jeff Reeves of InvestorPlace.com writes about CNBC’s low ratings for the third quarter.

Reeves writes, “But the latest numbers show that being ‘first in business’ may not exactly exactly mean being a priority in the minds of TV viewers.

“Nielsen just released third quarter ratings, and once again CNBC has shown it is losing viewership. The network’s ‘Business Day’ segment, from roughly 9:30 a.m. to 5 p.m., is delivering CNBC its lowest-rated quarter ever — particularly in the coveted advertising demographic of ages 25-54.

“Here are just a few noteworthy lows, according to Nielsen data:

Squawk Box delivered its lowest-rated quarter ever in total viewership and also in the 25-54 cohort
Squawk on the Street delivered its lowest-rated quarter ever with the 25-54 cohort
Street Signs delivered its lowest-rated quarter ever in total viewership and also in the 25-54 cohort
Closing Bell delivered its lowest-rated quarter ever in total viewership and also in the 25-54 cohort
Fast Money delivered its lowest-rated quarter ever in the 25-54 cohort
Mad Money tied with Q3 of 2013 for its lowest-rated quarter ever in the 25-54 cohort”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.