Jeff Reeves of InvestorPlace.com writes about CNBC’s low ratings for the third quarter.
Reeves writes, “But the latest numbers show that being ‘first in business’ may not exactly exactly mean being a priority in the minds of TV viewers.
“Nielsen just released third quarter ratings, and once again CNBC has shown it is losing viewership. The network’s ‘Business Day’ segment, from roughly 9:30 a.m. to 5 p.m., is delivering CNBC its lowest-rated quarter ever — particularly in the coveted advertising demographic of ages 25-54.
“Here are just a few noteworthy lows, according to Nielsen data:
- Squawk Box delivered its lowest-rated quarter ever in total viewership and also in the 25-54 cohort
- Squawk on the Street delivered its lowest-rated quarter ever with the 25-54 cohort
- Street Signs delivered its lowest-rated quarter ever in total viewership and also in the 25-54 cohort
- Closing Bell delivered its lowest-rated quarter ever in total viewership and also in the 25-54 cohort
- Fast Money delivered its lowest-rated quarter ever in the 25-54 cohort
- Mad Money tied with Q3 of 2013 for its lowest-rated quarter ever in the 25-54 cohort”
Read more here.
