Categories: OLD Media Moves

CNBC ratings hit another low

CNBC‘s core 25-54 demographic saw its fourth consecutive month of declines, and dropped to just 31,000 in November – a decline of over 40% from a year earlier, and the lowest since February 1993: a fresh 20 year low, according to the latest Nielsen Research data.

ZeroHedge writes, “CNBC has seen a constant decline in its viewership starting with 2008 when it attracted a total of 274,000 viewers, and 88,000 in its demo, for its full day audience. Subsequently viewership dropped as follows:

2009: P2: 226,000; 25-54: 75,000
2010: P2: 208,000; 25-54: 65,000
2011: P2: 199,000; 25-54: 60,000
2012: P2: 171,000; 25-54: 52,000

“And the full 2013 breakdown: P2: 147,000; 25-54: 42,000.

“In short – total viewership has plunged by 46% in the total audiences, and by 52% in the demographic over the past five years. Which incidentally follows the volume of the ‘stock market’ nearly tick for tick.

“What this means is that Bartiromo may have been the latest high profile departure from the station, but she certainly won’t be the last one – the writing on the wall is very clear.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.