A Benzinga blogger notes Friday that CNBC‘s ratings continued to fall in May.
“Making the situation more interesting is the fact that CNBC has spent a considerable amount of money bringing in new talent in the wake of Charlie Gasparino‘s defection to Fox Business. CNBC also lost Dylan Ratigan to sister network, MSNBC. CNBC has added commentators such as John Carney, Amanda Drury, and Kate Kelly in recent months. Herb Greenberg also just debuted yesterday as CNBC’s Senior Stock Commentator.
“CNBC has long been criticized for being too easy on corporate management and for doing too much cheerleading, especially in the go-go years. Now that viewers have a wider selection of business channels to consider, it would appear as if CNBC must step up its game in order to retain its position.
“It does not appear as if the network is taking the ratings slump sitting down, however.”
Read more here.
Editor’s Note: The blogger writes using a pseudonym, but Talking Biz News confirmed the numbers were accurate.
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