Damien Hoffman of Wall St. Cheat Sheet notes that business news network CNBC’s ratings are down from 2008 — before the market crash of 2009 pumped up its ratings.
Hoffman writes, “Last week, I posted the most recent Nielsen Media Research ratings for CNBC. Although 90% of the comments confirmed CNBC programming was not valuable, a few passionate people came quickly to the defense of their favorite financial entertainment network.
“Second, it’s true ratings are down against a tough comp from the Great Crash. However, if we rewind back to January 2008, well before the proverbial fan was hit with shit, the CNBC rating comp still tells the same story: people have turned on, tuned out, and dropped out.
“I am not interested in wasting my time on Earth debating whether CNBC is being unfairly criticized. The numbers above and the charts below are enough data for me to conclude they are losing viewers (the red dots indicate the dates in the chart above). Anecdotally, anyone who has worked in finance knows CNBC is on mute in every office which runs the channel for the ticker and occasional breaking news graphic.”
Read more here.
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…