CNBC president Hoffman on Yahoo deal

CNBC president Mark Hoffman sent the following e-mail to the staff on Wednesday morning:

Today, I’m excited to announce that we have entered into a strategic alliance with Yahoo! Finance, the leading business news site, that will dramatically change the landscape of financial news online.
Effective immediately, CNBC becomes the premier content provider for Yahoo! Finance and our signature real-time business news, information and analysis will now reach more than 40 MM online users in the U.S.
In the coming months, we will unveil a new slate of co-produced, original video programming for CNBC.com and Yahoo! Finance. Also, the CNBC Business Day team will regularly work with Yahoo! Finance on content that leverages proprietary data from their site for our air.
The multi-platform opportunity for advertisers is one of the most important aspects of this unique collaboration. Marketers will now be able to reach 4 out of 5 professionals in the financial services industry and close to half of all affluent consumers in the country. A quality audience at this incredible scale and in a premium environment has never been seen before.
Digital is an incredibly dynamic space and I am confident that this new alliance positions CNBC well for the future.
A deal of this size is months in the making and I want to extend my thanks to Elisabeth Sami and her team as well as the many from across our organization whose hard work made today’s announcement possible. Great job.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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Martin Laurence says:
November 5, 2012 at 11:58 am
Dump Rick Santelli, he adds nothing to your program and I am sick off biased rants
about our government. A little more impartial programing if you want to be taken seriously otherwise Bloomerg is a better choice.
Martin