Categories: OLD Media Moves

CNBC president a winner in NBC shakeup

Linette Lopez of Business Insider writes about how CNBC president Mark Hoffman has improved his standing within NBC during its recent shakeup.

Lopez writes, “Besides, now that Nightly News is in turmoil, CNBC has replaced it as the crown jewel of the network.

“‘I think Hoffman went to Burke and said, ‘Listen I’ve been $400 million in profit for you. You gave me one order, fix primetime and I fixed primetime. I’m not a problem unlike NBC and MSNBC,” another source with knowledge of the network’s thinking said.

“The whole ‘fixing primetime’ thing wasn’t a CNBC or Hoffman specific problem either. It’s a reflection of how business news in general is changing in the digital era.

“As with all things, the internet changed the game. News that once broke on television is instantly on news sites and social media. For CNBC and Hoffman, that meant that in order to keep the network healthy, the focus had to change from daytime ratings to primetime ratings.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.