Categories: OLD Media Moves

CNBC posts strong digital results in March

CNBC’s digital operations reported its second-best multi-platform month ever in March, according to comScore Media Matrix & Video Matrix data.

The business news website had 52.7 million unique multi-platform visitors during the month, making it the No. 3 business and financial news site.

CNBC’s best month ever for multi-platform was January, when it had 56.2 million unique visitors.

Yahoo Finance was the No. 1 multi-platform business and financial news site in March, followed by Forbes. Bloomberg was No. 4, and Dow Jones & Co., the owner of The Wall Street Journal, Barron’s and MarketWatch.com, was No. 5.

CNBC moved up to No. 1 in the desktop video category in March, reaching 16.5 million video viewers, according to comScore Video Metrix (U.S.).

And it moved up to No. 3 in mobile, delivering a record 35.9 million mobile unique visitors, according to comScore Media Metrix & Video Metrix (U.S.).

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.