CNBC looking to tinker with primetime

CNBC is looking to make some changes to its primetime schedule, reports Claire Atkinson of the New York Post.

Atkinson writes, “The business cable network is experimenting with a new roundtable show that, sources said, may air in the 7 p.m. time slot currently occupied by ‘The Kudlow Report.’

“Producers are throwing around ideas for a rapid-fire talk show about stocks — and are brainstorming possible hosts, sources added.

“Names that have surfaced in the mix include CNBC daytime personalities Carl Quintanilla and Kayla Tausche.

“Talk of spicing up prime time comes as CNBC is prepping for the arrival of NBC News boss Deborah Turness, who starts her new job in August.

“Prime time has registered a drop-off in viewers in the first half of 2013 — as have the higher-watched hours during the trading day.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.