Categories: OLD Media Moves

CNBC launching two new prime time shows this summer

Business news network CNBC said Tuesday that it is adding two new shows to its prime time lineup this summer.

It has also given the green light for development of three other shows.

The two new shows are “Restaurant Kickstart” with restaurateur Joe Bastianich, and celebrity chef Tim Love, which will launch in July, and “Filthy Rich Guide,” which will launch in August.

In “Restaurant Kickstart,” Bastianich and Love compete against each other to invest their own money in food concepts they believe will make them millions. “Filthy Rich Guide” details the ways in which the ultra wealthy spend their money.

The new shows come on the heals of the success of “The Profit,” which follows serial entrepreneur Marcus Lemonis who saves struggling businesses while investing his own cash in the process. Last Tuesday’s episode of “The Profit” was the most-watched original series telecast ever for the network among 25- to 54-year-old viewers and total viewers.  Among 25- to 54-year-olds, season two of “The Profit” is up 115 percent from last year’s first season.

“It’s an exciting time for us in primetime,” said Jim Ackman, senior vice president of primetime alternative at CNBC, in a statement. “‘The Profit’ is building a loyal fan base with viewers who want to be entertained but also want to get insights as to why businesses fail and how they can flourish. And our two new series, ‘Restaurant Kickstart’ and ‘Filthy Rich Guide’ are great additions to our line-up and reinforce what we have said all along, that money and business are great backdrops for storytelling.”

The three series in development have the working titles of “Restaurant Confidential: New York,” “Hard Money” and “More Money More Problems.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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