“CNBC SportsBiz: Game On,” a show hosted by CNBC sports business reporter Darren Rovell, will begin airing on the Versus network later this month.
It’s believed to be the first time a CNBC-produced show has aired on another network.
Rovell writes, “Giving you 30 minutes each week, interviewing the power brokers in the sports business world and working you, the reader and the viewer in as well. We’ll bring in your Twitter comments and even take a phone call if you have a strong take on a particular issue.
“We’ll go through the stories of the week with my sideline reporter Erin Sharoni and I’ll even bring on my wife, ‘Mrs. SportsBiz’ to make regular appearances. You can obviously count on more insiders weighing in on each show than you’ve ever seen.
“I’ve had this vision for years, but there are several people who made this happen. NBC’s longtime sports programming veteran Jon Miller, who had talked to me about a sports business show from the minute I joined CNBC five years ago, believed that this was a real show with an underserved market. And NBC Sports Group Chairman Mark Lazarus and CNBC President Mark Hoffman greenlighted the concept and worked on the synergy. Susan Krakower‘s team, the genius behind Jim Cramer’s ‘Mad Money,’ convinced me that I couldn’t start the show with a two-minute monologue and built a crazy set with no chair and plenty of things for me to swing.”
Read more here.
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