CNBC expanded its reach on Monday, broadcasting live from Bahrain in the Middle East and from its new studio at the Singapore Exchange Limited (SGX) located in the heart of Singapore’s financial district.
“Today is a significant day for CNBC as it not only reinforces our continued commitment to the Asia Pacific region, but further strengthens our ability to tell the Middle East’s business story around the world,” said Mark Hoffman, president of CNBC, in a statement. “Broadcasting live from Bahrain and SGX enhances CNBC’s global network providing viewers with fast, accurate, actionable and unbiased news and information.”
“The new editorial hub in Bahrain will coordinate and produce business and financial newsgathering from the Middle East, with a studio and production facility linked to CNBC’s network. The new revamped ‘Capital Connection,’ tri-anchored from Bahrain, London and Singapore, started its daily programming Monday live from the region, helping global viewers understand the impact of market movements across European, Asian and Middle Eastern Borders.
Along with the new studio at the SGX, CNBC Asia revamped its morning program line-up, which includes an earlier three-hour “Squawk Box Asia” from 6 a.m., a brand new one-hour program, “The Call,” an updated two-hour program, “Cash Flow from Australia” and a fresh approach to “Capital Connection” with the introduction of the new bureau in Bahrain.
Hoffman continued in the statement, “As business becomes more global, the world continues to get smaller and more accessible. Broadcasting out of Bahrain will create additional opportunities for CNBC to offer marketers customizable advertising solutions that reach CNBC’s highly-coveted audience of business leaders, active investors and influential consumers in that region.”
