CNBC announced Monday the launch of the new CNBC application for Apple products.
What’s new is the ability to watch live CNBC programming on the iPhone, iPad and iPod touch on an authenticated basis to subscribers of participating multichannel video programming distributors such as cable, satellite and telephone companies.
The app features live streaming of all CNBC programming, including “Squawk Box,” “Squawk on the Street,” “Fast Money” and “Mad Money with Jim Cramer.” It also provides a complete network programming schedule as well as a full suite of on-demand content. Also new is that subscribers also have access to complete on demand episodes of “Mad Money,” “The Suze Orman Show” and CNBC Prime programs including “The Profit,” “The Car Chasers” and “American Greed.”
“Having access to CNBC’s live business news programming across devices is critically important for our audience of decision makers, serious investors and affluent consumers,” said Kevin Krim, senior vice president and general manager, CNBC Digital, in a statement. “Now, with the CNBC app, all of our financial news, information and news-making interviews can travel with our audience in real-time as they move through their day.”
In the coming months, CNBC will roll-out a “Flip Forward” feature that will allow for both instant replay and jump-back ability on desktop to return to the start of a live program. Additionally, a pop-out video player will be introduced soon, which will allow users to choose their own frame size and position when viewing live programming on desktop.
In October, subscribers started the CNBC linear feed an average of 10 times, consuming 3.1 hours per person, according to Omniture Discover.
The CNBC app will be available for Android devices early next year.
