CNBC launched Tuesday a pan-Asian advertising campaign aimed at strengthening awareness of its flagship morning program, “Squawk Box,” by promoting the network’s extensive coverage of the biggest stories of the moment – the U.S elections and China’s transition.
Created in-house, the campaign titled “Their Call, Your Money” is geared toward audience tune-in for “Squawk Box.”
Featuring the teams of Squawk Box Asia (Martin Soong, Lisa Oake and Bernie Lo), and Squawk Box U.S (Andrew Ross Sorkin, Becky Quick and Joe Kernen), the ad focuses on two of the biggest decisions happening this month and how those decisions will affect viewers across Asia.
The campaign features online and TV ads across the network accompanied by print ads running in the Wall Street Journal Asia, Business Times, South China Morning Post, Singapore Straits Times and The Edge. Airport branding will also feature across the arrival and departure lounges in Hong Kong. The four-week campaign has started and will run until the end of November 2012.
“We’re very excited about this campaign as it promotes what CNBC is known for – providing first and exclusive access to the stories that matter most to the global business community,” said Jacqueline Lam, vice president of marketing and distribution, CNBC in Asia Pacific, in a statement. “This campaign is designed not only to re-enforce our leading position in the marketplace, but also to promote our flagship programme and content to our new and existing viewers regionally.”
Read more here.
