OLD Media Moves

CNBC is adding a podcast around “Squawk Box”

CNBC is creating a new podcast extension of its flagship morning television show “Squawk Box.”

A story on Inside Radio states, “The podcast will be known as Squawk Pod and will publish each morning at 10am. The podcast will pull excerpts from the show’s most newsmaker interviews.

“‘With the launch of Squawk Pod, we are leaning further into our commitment to bring CNBC’s most iconic brands and franchises to new and existing audiences across all platforms, meeting consumers’ ever-evolving consumption preferences,’ said Satpal Brainch, President of CNBC Business News Worldwide in the announcement.

“CNBC says the podcast will be ‘guided’ by Katie Kramer, a Senior Producer on the television show. In addition to introducing the interviews conducted by co-anchors Joe Kernen, Becky Quick and Andrew Ross Sorkin, she’ll offer listeners some of the behind-the-scene stories from that day’s show.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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