CNBC hires WSJ executive for event sponsorship from conferences

Jonathan Meyers, general manager & senior vice president of CNBC Events, sent out the following announcement on Monday:

I am pleased to announce that Alisha Hathaway has been named Vice President of Sales, CNBC Events, reporting to me. In this newly created role, Alisha will be responsible for growing sponsorship revenue from our expanding slate of news-making conferences such as Delivering Alpha, The iCONIC Tour, The Cambridge Cyber Summit and Net/Net. She will originate new sponsor business and work closely with Mark Miller’s media sales team on cross-platform sponsorship opportunities.
Alisha starts today and will be based in Washington, DC, but have a regular presence in the CNBC offices at 1221 Avenue of the Americas in New York as well as CNBC Global Headquarters in Englewood Cliffs, NJ.
Prior to CNBC, Alisha was Global Vice President of Executive Conferences for The Wall Street Journal, building and overseeing a team that sold and managed sponsorships with dozens of brands across hundreds of events. Before joining WSJ in 2014, she served as Managing Director of Events for The Atlantic, ran her own consulting firm and was Associate Publisher for National Journal Magazine in Washington, DC.
Please join me in welcoming Alisha to CNBC.

Jonathan

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.