CNBC has signed former Fox News journalist Shepard Smith to anchor a new one-hour evening news program, reports Joe Flint of The Wall Street Journal.
Flint reports, “‘The News with Shepard Smith’ will debut this fall in the 7-8 p.m. time slot on the cable news business channel. The Monday through Friday newscast marks a significant shift in the evening programming strategy for CNBC, which currently relies on light, unscripted fare.
“CNBC Chairman Mark Hoffman said Mr. Smith’s show will try to be a counter to news and commentary programming.
“‘Information is coming at us from every direction,’ Mr. Hoffman said in a statement. ‘If we’re not careful life-altering decisions will be made based on half-truth, rumor, misdirection or worse. We aim to deliver a nightly program that, in some small way, looks for the signal in all the noise.'”
Read more here.
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CNBC viewers want business news. Not general news. MSNBC is for that.