CNBC hires Hirsch of Reuters to cover retail/consumer news

Lauren Hirsch has been hired by CNBC Digital to cover retail and consumer news.

For the last two years, Hirsch has been at Reuters covering initial public offerings and consumer/retail mergers and acquisitions based in New York. Since April 2016, she has been a deals team leader.

Her scoops at Reuters included outdoors retailer Bass Pro Shops’ bid for hunting and fishing store chain Cabela’s, TreeHouse Foods’ acquisition of the private label business of ConAgra Foods, and snack food company B&G Foods’ acquisition of General Mills’ Green Giant frozen and canned vegetable business.

Before Reuters, Hirsch worked at Mergermarket, where she covered consumer/retail M&A and generated several scoops, first as a reporter and, more recently, as an editor.

Originally from Rye, New York, Hirsch attended Cornell University as a comparative literature major and later received her MBA from the Tuck School of Business at Dartmouth.