Categories: OLD Media Moves

CNBC has best November in seven years

Business news cable network CNBC said Friday that its NovemberÂ total viewersÂ were the best for the month in the past seven years.

In a release, CNBC stated, “For November 2007, CNBC was up 42% in total viewers (286,000) in Business Day (5 AM-7 PM ET) compared with last November (201,000) and, again, the best month overall since August 2002.

“CNBC was also up 22% compared with November 2006 for Business Day programming in the critical adults 25-54 demographic. It was CNBC’s best November in the adults 25-54 demo since November 2003.

“During market hours (9:30 AM-4:00 PM) for November, CNBC was also up 22% versus last November in the key adults 25-54 demo with its best November since 2003.

“As always, it is important to note that these are only CNBC’s measured ratings. The majority of CNBC’s affluent and well-educated audience isn’t counted by Nielsen because it neither measures out-of-home viewing nor affluent homes.

“All CNBC programs 6 AM to 5 PM had their best November in their time period in total viewers since at least 2001 and in adults 25-54 since 2003, including ‘Squawk Box,’ ‘Squawk on the Street,’ ‘The Call,’ ‘Power Lunch,’ ‘Street Signs’ and ‘Closing Bell.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.