Categories: OLD Media Moves

CNBC gussies up for pending competition

Amy Scott of the Marketplace radio program on American Public Media covers the changes at business news cable network CNBC as it prepares for competition from Fox Business Network, which launches Oct. 15.

Scott said, “Some worry that the big loser in the ratings battle might be the journalism. On one hand, the networks will inevitably compete to break stories and score the best interviews.

“But Fox has indicated it may be less aggressive than CNBC in chasing down stories that might put companies in a bad light. And as CNBC aims to appeal to a wider audience, equities trader Owen Lynch says he’s found the network less useful as a news source.

“With Fox parent company News Corp set to own the Wall Street Journal, Lynch hopes the new channel will target serious investors, like himself.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.