Categories: OLD Media Moves

CNBC, Fox Business ratings were close on election night

Alex Weprin of TVNewser.com reports that the ratings for business news network CNBC and Fox Business Network were close on election night.

Weprin writes, “From 7 PM to 1 AM, CNBC averaged 322,000 total viewers, while Fox Business Network averaged 284,000 viewers. In the adults 25-54 demo, FBN was on top with 138,000 viewers to CNBC’s 136,000. Note: both networks went past 1 AM, which included President Obama’s acceptance speech, however that hour was listed as paid programming on FBN, so those numbers were not immediately available. Bloomberg TV isn’t rated by Nielsen, and thus is not included.

“Compared to election night 2008, CNBC was down -27% in total viewers and -13% in the demo, echoing the performance of most of the other news channels on election night. FBN was up substantially from 2008, but at that time it was not yet a full-service client of Nielsen, and was only a year old.

“Leading up to the election coverage from 5-7 PM, CNBC had a special two-hour ‘Squawk Box,’ while FBN had new editions of ‘Varney & Co.’ and ‘Lou Dobbs Tonight.’ As with the election coverage, FBN led in the demo during both hours, while CNBC was tops in both hours in total viewers.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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