Categories: OLD Media Moves

CNBC, Fox Biz could benefit from new Nielsen rating

Business news networks CNBC and Fox Business Network could benefit from a new Nielsen rating that measures viewers outside of their residence, reports Chris Ariens of TVNewser.com

Ariens writes, “Today, Nielsen unveiled the results of a new TV measurement test of out-of-home viewing. Portable People Meters used over a three-month period in Chicago showed that out-of-home viewing added a 7% to 9% ratings lift for audiences in the key news demo of Adults 25 to 54.

“‘Whether on the trading floor or at a desk, the core audience of a business network is the out of home viewer,’ Paul Rittenberg, EVP of Ad Sales and Research for FNC and FBN tells TVNewser. ‘We’re pleased to finally see Nielsen make moves to measure that important demographic.’

“The test was conducted for the full 5am-5am day, but daytime saw the largest increases of any daypart. Primetime ratings were also larger. Sports programming saw the biggest increase, but news, which includes business news channels, also saw a lift.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.