Categories: OLD Media Moves

CNBC experiments with Meerkat

Business news network CNBC experimented with the Meerkat broadcasting application on Tuesday, reports Todd Spangler of Variety.

Spangler writes, “The biz-news channel used Meerkat Tuesday morning to webcast Jim Cramer’s ringing of the opening bell at the New York Stock Exchange to celebrate ‘Mad Money’s” 10th anniversary.

“The Meerkat app lets users broadcast live-streams, with notifications to followers via Twitter. Viewers can only watch Meerkat video live, not on-demand.

“‘The goal is to give CNBC viewers/users the perspective of being ‘inside’ the stories we’re covering and get to feel the excitement behind the scenes,’ a CNBC rep said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.