Categories: OLD Media Moves

CNBC expands into Slovakia

Business news channel CNBC has struck a deal to appear on UPC Broadband Slovakia, the largest cable television operator in that country.

Starting Sept. 2, CNBC will be available on UPC’s Digitálna televízia BASIC package. The agreement is the first platform deal for CNBC in Slovakia.

“Our agreement with UPC Broadband enables viewers in Slovakia to watch the latest global business news and analysis, and access CNBC’s real-time data,” said Antony Lilleyman, vice president of commercial, EMEA at CNBC, in a statement. “We continue to grow our footprint across the region as operators recognise CNBC’s expertise in the market.”

In Europe, the Middle East and Africa, CNBC is available in more than 130 million households, 1,400 banks and financial institutions and the majority of four- and five-star hotel rooms. Globally the network reaches more than 395 million homes.

Read the release here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.