CNBC’s digital operations posted 14.3 million unique visitors in September, up 31 percent.
The multi-platform number includes visitors from tablets and applications and gives a better representation of how consumers are truly consuming content and how advertisers want to reach them since it measures total digital consumption.
CNBC.com’s total unique video viewer volume reached 4.8 million in October, an all-time high and up 70 percent year-over-year, according to the October 2014 comScore Video Metrix, US, Content Videos report.
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I'm pretty sure they accomplished this by chopping up every video into 90 second segments.