CNBC Digital posts record November

CNBC-website CNBC’s digital operation posted its best November ever with 21.3 million unique visitors, up 29 percent compared to last year at this time, according to the November 2015 comScore Multi-platform Report US.

CNBC is the No. 8 business and financial news site in terms of visitors. Yahoo Finance is No. 1 with 72 million unique visitors.

The multi-platform number includes visitors from tablets and applications and gives a better representation of how consumers are truly consuming content and how advertisers want to reach them since it measures total digital consumption.

CNBC.com’s total unique video viewer volume reached 9.2 million in November, up 107 percent year-over-year, according to the November 2015 comScore Video Metrix, US, Content Videos report.

CNBC’s mobile audience had 8.7 million unique visitors, up 33 percent compared to the same time last year, according to the November 2015 comScore Multi-platform Report US.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.