Bien Perez of the South China Morning Post interviewed CNBC president Mark Hoffman about the business news network’s operations and future growth plans.
Here is an excerpt:
How much has your digital business progressed since the launch of CNBC.com in 2006?
It has grown so dramatically and quickly that we’re now profitable in digital everywhere in the world.
Digital has become a big part of our investment strategy, and we are not slowing down at all. We want to make sure that our products and services, no matter where our customers and viewers engage with CNBC, are of the highest quality.
If you turn back the clock about seven or nine years, I’d say we were a moribund basic cable channel in the US. Now we are a multimedia brand with no hidden agenda. We are bringing appropriate analysis in between the fast, accurate, actionable and unbiased stories.
Our four main verticals are: “Business Day”, which provides investor and business content; “Prime Time”, which has its own line of shows; international and digital.
Read more here.
