Categories: OLD Media Moves

CNBC core viewership drops to 20-year low

CNBC‘s 25-54 demographic viewership tumbled in July to a  fresh 20 year low of just 37,000, the lowest since March 1993, reports Tyler Durden of ZeroHedge.com.

Durden writes, “Considering CNBC came on air in its current post-FNN incarnation in 1991, the  core viewership is now about as low as it has ever been for the struggling  broadcaster which as recently as 2007 was ranked as the 19th most valuable cable channel in the  US.  Now: not so much.

“Total viewership fared a little bit better: it too plunged last month  dropping to just 128,000, but that was the lowest in ‘only’ just under a decade,  or since September 2004. At the current pace of viewership declines, however,  the 2004 low of 118,000 will also likely be taken out quite soon.

“Finally, CNBC’s Fast Money (-32% Y/Y), Mad Money (-42% Y/Y) and Kudlow (-52%  Y/Y) all had all time low ratings in the ‘all viewers’  category in August 2013.

“Is the exodus from CNBC an issue of content credibility, or just retail  revulsion to manipulated, centrally-planned markets, or even simpler, just not  enough disposable income to daytrade, we will leave the $64,000 answer to CNBC’s  proud new owners.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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