Categories: OLD Media Moves

CNBC copies the Fox Business playbook

Brendan Byrne of ValueWalk.com writes about how CNBC has copied Fox Business Network‘s strategy of visiting cities around the country.

Byrne writes, “Taking a page from their playbook might be a little generous, to look at the promo for CNBC’s Opportunity USA Tour. It immediately harkens you back to September when Fox Business Network launched a four-day road trip to explore cities that have bucked national economic trends for the better in their ‘Open For Business: Houston’ and ‘Open For Business: Cleveland’ specials. To say ‘borrowed’ is to use the word loosely, it looks like downright theft. They even went so far as to use a former FBN anchor to precipitate this ‘shared’ idea and used Houston to kick off their ‘own’ three day tour just as Fox Business Network did before them.

“Last September, Melissa Francis, Host of FBN’s ‘MONEY’ took to Houston to highlight, over the course of two days, why Houston is one of America’s most successful cities. A city which has recovered every job lost to the most recent recession. In her blog post promoting and previewing the show and the city of Houston, Francis highlighted the secrets to Houston’s success and even solicited dining advice from readers. The post also provided a roll-call of area politicians, entrepreneurs and CEO’s that the two-day trip would interview. Ironically, or perhaps not, one of the restaurants most suggested to her by readers of the post was The Pass and Provisions on Taft near downtown Houston.

“The irony or ‘coincidence’ is the fact that that is precisely where former Fox Business Network anchor Brian Sullivan broadcast his show ‘Street Signs’ live from today.”