Categories: OLD Media Moves

CNBC.com sees strong video growth in June

CNBC.com ranked as the No. 1 non-portal business news site in June in a number of video categories, according to data released by comScore Video.

Its total unique video viewers for the month were 2.4 million, up 195 percent from the same month a year ago.

Its average daily video viewers for the month were 203,000, up 324 percent year-over-year.

Its monthly video views were up 98 percent year-over-year to 11 million.

And its total video minutes consumed on the site were up 165 percent year-over-year to 110 million minutes in June.

Yahoo Finance is the No. 1 business news site, but gets a lot of its traffic from the main Yahoo page. It reported 5.8 million video viewers for the month and 344,000 average daily video viewers.

However, CNBC.com beat Yahoo Finance in the number of videos watched per viewer — 4.6 to 2.7 — and in the number of minutes per viewer — 45.8 minutes to 28.4 minutes.

Bloomberg.com is the No. 3 site in video, with 2.1 million unique video viewers for the month and average of 41,000 daily video viewers.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.