Categories: OLD Media Moves

CNBC.com sees drop in August readers

Business news site CNBC.com was visited by 6.9 million unique users in August, according to data from comScore Media Metrix.

This a 7 percent decrease compared to August 2011, a month in which there was high volatility in the market.

Other CNBC mobile delivery systems saw slightly better numbers.

CNBC’s iPad app recorded its best uniques ever with 547,000 unique visitors, a 3 percent increase month-over-month, according to Omniture.

CNBC’s iPhone application posted 551,000 unique visitors, remaining flat month-over-month. And CNBC’s Android application saw 92,000 unique visitors, remaining flat month-over-month.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.