Categories: OLD Media Moves

CNBC.com ME responds: Some good suggestions, some bad

CNBC.com managing editor Allen Wastler responded Friday to Joshua Brown’s five suggestions for improving the business news network’s Web site.

Wastler writes, “It’s hard not to get a little defensive when someone tells you what you should be doing. On the other hand, if you don’t listen to folks outside of your own little shell, you risk missing out on some great new ideas. So let’s address his suggestions:

“1. Track the stock pickers. We love this idea and actually have been working on it for a while. The problem is consistency, uniformity and fairness. The circumstances and time frames surrounding various guest recommendations can vary and sometimes a live interview doesn’t allow for all those variables to be aired. If we start putting up track records, people will start comparing track records, so we want it to be a fair comparison.

“We do, however, put links to previous appearances by stock pickers in the write-ups of their on-air interviews. And we try to include links to differing views as well.”