Categories: OLD Media Moves

CNBC boosting original digital video

Todd Spangler of Variety writes about how CNBC is boosting its original digital video lineup, as the financial news channel looks to grow its Internet-video audience and capture more bucks from video advertising.

Spangler writes, “The NBCUniversal network has about 20 staffers dedicated to digital-video production. In January, CNBC hit 24 million views from about 10 million unique visitors (an increase of 230% year over year). ‘Social was a major driver with video,’ Krim said.

“All told, CNBC posts about 200 video clips per day, with about 50 original videos per week. The cabler’s digital video ad revenue has quadrupled in the last three years, and CNBC Digital was profitable in 2014, according to Krim, although he declined to provide specific numbers.

“CNBC is hoping digital video will boost its profile and draw more financial-news fans to the site. In January, CNBC had 24.2 million total unique desktop visitors in January, according to comScore — trailing rivals in terms of total audience including Yahoo Finance (57.8 million uniques), Forbes (37.7 million), Business Insider (37.5 million) and Dow Jones & Co. (34.0 million).”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.