Todd Spangler of Variety writes about how CNBC is boosting its original digital video lineup, as the financial news channel looks to grow its Internet-video audience and capture more bucks from video advertising.
Spangler writes, “The NBCUniversal network has about 20 staffers dedicated to digital-video production. In January, CNBC hit 24 million views from about 10 million unique visitors (an increase of 230% year over year). ‘Social was a major driver with video,’ Krim said.
“All told, CNBC posts about 200 video clips per day, with about 50 original videos per week. The cabler’s digital video ad revenue has quadrupled in the last three years, and CNBC Digital was profitable in 2014, according to Krim, although he declined to provide specific numbers.
“CNBC is hoping digital video will boost its profile and draw more financial-news fans to the site. In January, CNBC had 24.2 million total unique desktop visitors in January, according to comScore — trailing rivals in terms of total audience including Yahoo Finance (57.8 million uniques), Forbes (37.7 million), Business Insider (37.5 million) and Dow Jones & Co. (34.0 million).”
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