OLD Media Moves

CNBC begins running new Cramer ads

October 15, 2008

CNBC began running new television commercials featuring “Mad Money” host Jim Cramer on Wednesday using the slogan “In Cramer We Trust.”

Jim CramerOn the commercial, Cramer is speaking, with the monologue taken from Monday’s show, where he said, “Bottom line: The new plan does not save the market. It just takes another Great Depression off the table.

“Don’t go nuts,” he added. “It still makes sense to buy the high yielders and defensive names, the victims of liquidation when they get blown up. But it will never make sense to buy and hold so-called blue chip stocks forever.”

The commercial ends with the tagline and the time of Cramer’s show, as well as the CNBC logo. Future spots, according to a CNBC sourse, will contain updated Cramer monologues.

All of this, of course, comes in the aftermath of rival Fox Business Network running an ad that mocks Cramer for some of his recent recommendations, including Wachovia before it imploded and was sold, and his appearance on the “Today” show where he implored short-term investors to exit the market.

However, a CNBC source says the ads are not in response to the Fox Business ads.

Watch: New Jim Cramer ad

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