Claman: Fox Business has a broader view of business news

Kristin Fritz of Wowowow.com interviewed Fox Business Network anchor Liz Claman about her career and her personal life, and came away with some interesting insights about how the channel covers business.

Claman comments about why she joined the network and how she’s pleased that Fox Business covers small-business stories, not just publicly traded companies (“Commerce is happening and if all we focus upon are the gigantic names out there that are laying off 12,000 people, we’re not doing anybody a favor, we’re not telling the real story that’s out there.”)

Here’s an excerpt:

wOw: Now, you said Fox Business is very happy to take on stories about people and stories we’ve never heard of. Did that play a part in your move to Fox?

LIZ: Here’s why I went. It was a couple things. No. 1, an opportunity to work with television visionaries comes once in a lifetime, if that. So when a guy like Roger Ailes or Rupert Murdoch calls and says, “Of all the people we could pick, well, we actually like you,” I’m dropping everything I’m doing and I’m running in that direction. No. 2, to work at a start-up, to build something from the ground up was another experience I had never gotten to take hold of in my career. Most people run away from that. They want to walk into something that’s up and running, and works. Hey, that’s not me. I’m more like the Silicon Valley people who get nervous when the walls start forming already. They want new, they want fresh. So that was very alluring. And third, I just knew that while CNBC does business news beautifully, I felt like Fox Business had a vision for everybody out there, not just a tiny niche, multimillionaire audience. We want to do it for them, too, believe me. But everybody out there cares about their money. You talk to anybody — I don’t care if they’re making 25 grand or 25 million — they all care about their money, they all know the government’s not going to take care of them when they retire – and this was before the recession. So I felt as if I could be at a place that would speak to everybody, and we are. In one short year and five months, we’re already doing stories that attract a lot of other people, not just sort of the C-suite — the CEOs, CIOs, CFOs.Â

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