TheStreet.com’s Marek Fuchs is all choked up with how the business media took a news release from Krispy Kreme Doughnuts — a company that has disappointed in the past — and wrote stories without questioning what it said.
“And then what happens? May I choke to a violent death on a glazed cruller.
“Reuters runs with a headline, no less than 20 minutes later: ‘Krispy Kreme realigns operations.’ I guess it took them a full 20 minutes to edit down Krispy Kreme’s slightly longer headline. But it gets worse. Much worse.
“Remember that throwaway line (completely lacking in backup facts) about how this reshuffling of the executive deck (once again) will magically drive sales? Even the press release author was not shameless enough to put that up high. But Reuters? Right in the lead!”
Read more here. He’s got an Associated Press example as well.
The Star Tribune is seeking an accomplished, motivated and versatile journalist and leader to shape…
The Deputy AME-Business is responsible for the development and planning of coverage on all Newsday…
CNBC.com managing editor Jeff McCracken announced Friday the following promotions: In San Francisco, Ari Levy has…
This Newsday reporter will cover Long Island’s commercial real estate market and the region’s evolving…
The New York Times is looking for a versatile editor to edit enterprise and feature…
International editor Matt Lamers is leaving Marijuana Business Daily. He has been there for seven years. Lamers…