TheStreet.com’s Marek Fuchs is all choked up with how the business media took a news release from Krispy Kreme Doughnuts — a company that has disappointed in the past — and wrote stories without questioning what it said.
“And then what happens? May I choke to a violent death on a glazed cruller.
“Reuters runs with a headline, no less than 20 minutes later: ‘Krispy Kreme realigns operations.’ I guess it took them a full 20 minutes to edit down Krispy Kreme’s slightly longer headline. But it gets worse. Much worse.
“Remember that throwaway line (completely lacking in backup facts) about how this reshuffling of the executive deck (once again) will magically drive sales? Even the press release author was not shameless enough to put that up high. But Reuters? Right in the lead!”
Read more here. He’s got an Associated Press example as well.
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