Categories: OLD Media Moves

Cheddar using cloud technology to provide free network on YouTube and Hulu

Synacor’s Cloud ID identity management platform is being used by Cheddar to place its digital news networks at no extra charge to users of YouTube TV and Hulu with Live TV, reports Daniel Frankel of Multichannel News.

Frankel writes, “Since April, as part of their base-tier packages, users of the Hulu and YouTube virtual MVPD platforms have had full access to Cheddar’s live and on-demand programming via the Cheddar website. And in ‘short order,’ they’ll also have access to Cheddar’s various mobile and TV apps, without paying Cheddar’s additional $2.99 subscription fee.

“‘All Hulu with Live TV and YouTube TV subscribers can now login with their credentials and access our content, just like the traditional cable networks,’ said Jon Steinberg, CEO of Cheddar, in a statement. ‘We are always in base bundle, so this means all subscribers of these leading platforms can access us. This type of access is available to all our pay TV distributor partners as quickly as they give us the GO to make this available to their subscribers.’

“As for Synacor’s Cloud ID, it enables content providers like Cheddar to authenticate against distributor billing systems as well as direct-to-consumer authentications, while offering security features like concurrency monitoring and device management.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.