Business news channel Cheddar has built a new set on the floor of the New York Stock Exchange.
CEO Jon Steinberg writes:
It features a dynamic LED that can be programmed on the fly with any logos, breaking news, or visual information:
The set features five 4k mounted cameras, some on robotic arms, that all feed back to our two and soon four control rooms on State Street at the southern tip of Manhattan island. The set can have up to four anchors and guests with multiple isolated and group shots. It also features dynamic lighting (kind of like the Empire State Building) that we can use to recognize holidays or cause related activities:
And the set is actually a circle with a Cheddar logo canopy visible from above.
Our talented team of engineers, with the support of the NYSE facilities team, worked tirelessly to implement a truly Post Cable Network set. We hope you will enjoy watching our broadcasts from it as much as we enjoy bringing the news to you from it non stop!
Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.