Categories: OLD Media Moves

Cheddar to provide biz news updates for Weather Channel

The Weather Channel announced that it will add daily national business news highlights from Cheddar to the Local Now streaming service.

Operated by The Weather Channel and content partners, Local Now delivers information about current, localized news, weather, lifestyle, sports and traffic updates.

Cheddar’s national business news headlines will be added to the Local Now news service.

“This is a natural fit. Like Cheddar, Local Now aims to keep viewers informed on the most important daily information,” said Jon Steinberg, CEO of Cheddar, in a statement. “The Weather Channel’s OTT service is on so many of the major OTT platforms, like Sling and Youtube’s forthcoming bundle, as well as all the major cable bundles, so we are thrilled to bring Cheddar to their audiences on these platforms.”

Local Now is available on Sling TV, YouTube TV and through participating TV providers via Roku, Apple TV, Amazon Fire TV, iOS, Android, and desktop.

Cheddar, which provides business news aimed at millennials, broadcasts from Post 10 on the floor of the New York Stock Exchange and the Sprint Flatiron Building Store. It is available on Sling TV, Amazon, Pluto TV, 60 percent of smart TVs in the U.S., Vimeo and Twitter.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.