Categories: OLD Media Moves

Cheddar to cover local New York news

Business news video channel Cheddar announced that its programming will air for half an hour every weeknight on CUNY TV, the independent station by the City University of New York, reports Christine Schmidt of the Nieman Lab.

Schmidt writes, “That comes on top of its Cheddar Local initiative launched last summer, featuring one- to two-minute market updates from Cheddar on stations like New York’s News 12 Networks and Tegna’s ABC station in Sacramento. Last November, Cheddar also began a partnership with the coworking space network WeWork to bring in on-air guests via remote studios.

“‘We supply business news to local stations via Cheddar Local. Now we’re moving into local airwaves and cable. Soon we’ll unify the threads,’ Steinberg told me.

“Cheddar’s game plan is to be everywhere viewers are, which is why it also plays in 20-second segments on those gas station screens that you can’t avoid listening to while fueling up. It’s also available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, some smart TVs, and Facebook. The network also has plans for an international expansion.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.